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Brand Value
Smart
Candy has a smart approach as the brand offers many ideas to simplify your daily life with a complete range of products.
Accessible
Candy has an accessible positioning due to both its value for money proposition through each product category and its set of easy-to-use technologies.
Italian
Candy has an Italian touch that you can feel in the product design, its attention to details and in the brand’s attitude towards home living, food and lifestyle in general.
