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Haier Malaysia launches Candy Brand, Entering a New Era of Innovation.


"From Europe, Quality Life.”

Haier Malaysia launches Candy, a leading European household appliance brand with presence in more than 40 countries including Thailand, Philippines and India. Candy has been a part of Haier’s brand portfolio since its acquisition in 2019, in line with Haier’s vision of becoming the global leader in IoT for smart home appliances.

This brand extension strategy is an effort to cater to different consumer segments and lifestyles in Malaysia as Haier Malaysia aims to strengthen its market share by covering all market segments in terms of pricing and product offering, and in providing sustainable home-living solutions to Malaysians.

With a differentiated approach to the household appliance market, Candy targets the younger generation who wants simple and quick solutions to their day-to-day life. Candy simplifies the buyer’s journey by presenting all the information online in a straightforward and easy to understand manner.

As the younger generation have adapted to the concept of purchasing white goods online, Candy products will only be available exclusively online on Shopee and selected E-commerce websites.

From 11th November 2022, Candy will be launching three Android TV models: C50K702AU (50”), C43K702AF (43”) and C32K702A (32”). Key specifications include Android 11.0, Built-in Chromecast, Google Assistant, Bluetooth Connectivity and slim bezel design to complement any living space.

Candy will continue to introduce new home appliances products in year 2023, so watch this space!

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